The bottom line

Breathe helps small businesses manage their HR. We worked with breathe to create a new, easy-to-use cloud-based solution that has attracted over 1000 subscribers in less than two years (and made the company a market leader in the UK). Now we’re focussing on scaling the solution to ensure the next 5000 customers enjoy the same robust and responsive service as the first thousand.

Datanauts are not our developers, they are our partners. breatheHR exists thanks to their attention to detail and commitment to delivering solutions that will be both functional and easy to use.
Gareth Burrows Director

Key Business Benefits delivered

  • Dramatically increased sales by making sign-up simple and fast
  • Significantly reduced customer support requirements with software that is simple and intuitive to use
  • Made it quick and easy to add new features to the core product
  • Helped breatheHR develop internal programming capability

Challenge

Before we met the breatheHR team they were selling third-party HR software that was complex to use and difficult to configure. MDs Jonathan and Gareth knew that to scale the business they needed a product that was more suited to the needs of small businesses. All they needed was a company that could help them realise their vision.

Solution

We started the project with a 3 day ‘boot camp’ – where Jonathan and Gareth helped us understand the key HR challenges facing small businesses. We then worked with the breatheHR team to define a ‘minimum viable product’ – a release that focussed on getting all the basics right rather than trying to add a s many features as possible. This pragmatic and agile approach meant that we were able to launch breatheHR in less than three months.

Once the service launched we listened to customer feedback and added the most-commonly requested features first (maximizing ROI on a limited development budget). We also helped Gareth and Jonathan build in-house programming capability so they could begin to handle day-to-day maintenance and add smaller new features to the product themselves. This has enabled breatheHR to use Datanauts at a more strategic level – implementing major new features and ensuring the robustness of the product as it scales towards its next 5000 users.

Key numbers

30,000+ Employees using breatheHR
140,000+ Absences managed
200% increase in subscribers in 2014

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